![The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business](https://static.media.thinknum.com/media/blog/image-fullwidth/.thumbnails/adidas_full_width-IC08XTQr.jpg/adidas_full_width-IC08XTQr-1680x540.jpg)
The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
![German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers](https://pbs.twimg.com/media/ECQjGG7XYAAGsss.jpg)
German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers
![Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books](https://m.media-amazon.com/images/I/71EYqGZkXnL._AC_UF1000,1000_QL80_.jpg)
Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
![The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business](https://static.media.thinknum.com/media/blog/image/.thumbnails/adidas_featured-39JtprAG.jpg/adidas_featured-39JtprAG-770x400.jpg)
The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
![sneaker-wars--the-enemy-brothers-who-founded-adidas-and-... Paperback / softback 9780061246586 | eBay sneaker-wars--the-enemy-brothers-who-founded-adidas-and-... Paperback / softback 9780061246586 | eBay](https://i.ebayimg.com/images/g/WNsAAOSwzG9i4~Lw/s-l500.jpg)