![Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ](https://media.gq-magazine.co.uk/photos/5d1391623dce54b59269ab45/16:9/pass/HugoBoss_BTS_Day3_FirstLooks_248.jpg)
Hugo Boss reinvents modern menswear for AW17 at New York Fashion Week Men's | British GQ | British GQ
![HOLLYWOOD, LOS ANGELES, CA, USA - OCTOBER 10: Actor Chris Hemsworth wearing Hugo Boss arrives at the Los Angeles Premiere Of Disney And Marvel's 'Thor: Ragnarok' held at the El Capitan Theatre HOLLYWOOD, LOS ANGELES, CA, USA - OCTOBER 10: Actor Chris Hemsworth wearing Hugo Boss arrives at the Los Angeles Premiere Of Disney And Marvel's 'Thor: Ragnarok' held at the El Capitan Theatre](https://c8.alamy.com/comp/R8JD01/hollywood-los-angeles-ca-usa-october-10-actor-chris-hemsworth-wearing-hugo-boss-arrives-at-the-los-angeles-premiere-of-disney-and-marvels-thor-ragnarok-held-at-the-el-capitan-theatre-on-october-10-2017-in-hollywood-los-angeles-california-united-states-photo-by-xavier-collinimage-press-agency-R8JD01.jpg)
HOLLYWOOD, LOS ANGELES, CA, USA - OCTOBER 10: Actor Chris Hemsworth wearing Hugo Boss arrives at the Los Angeles Premiere Of Disney And Marvel's 'Thor: Ragnarok' held at the El Capitan Theatre
![A Model Walks the Runway at the BOSS - Hugo Boss Show Editorial Image - Image of stylish, walk: 96218675 A Model Walks the Runway at the BOSS - Hugo Boss Show Editorial Image - Image of stylish, walk: 96218675](https://thumbs.dreamstime.com/z/model-walks-runway-boss-hugo-boss-show-new-york-ny-july-nyfw-mens-spring-summer-fulton-street-july-96218675.jpg)
A Model Walks the Runway at the BOSS - Hugo Boss Show Editorial Image - Image of stylish, walk: 96218675
![HUGO BOSS Corporate on Twitter: "First look: introducing the new Spring/Summer 2017 campaign from BOSS Menswear #thisisboss https://t.co/yKXRp2cyw2" / Twitter HUGO BOSS Corporate on Twitter: "First look: introducing the new Spring/Summer 2017 campaign from BOSS Menswear #thisisboss https://t.co/yKXRp2cyw2" / Twitter](https://pbs.twimg.com/media/C1_TmvTXAAAW4qS.jpg)
HUGO BOSS Corporate on Twitter: "First look: introducing the new Spring/Summer 2017 campaign from BOSS Menswear #thisisboss https://t.co/yKXRp2cyw2" / Twitter
HUGO BOSS Corporate on Twitter: "To start his wedding season, @MatthewZorpas wears new tailoring from the BOSS Spring/Summer 2017 collection: https://t.co/4v667zkjVi https://t.co/PcMqK5RxTR" / Twitter
![BOSS Hugo Boss Spring/Summer 2017 Men's Campaign | Mens fashion photography, Studio photography poses, Fashion photoshoot BOSS Hugo Boss Spring/Summer 2017 Men's Campaign | Mens fashion photography, Studio photography poses, Fashion photoshoot](https://i.pinimg.com/736x/8c/68/31/8c6831c5ede127088fc8ef36cee70409--hugo-boss-suit-summer-men.jpg)