![Ikea has become a global darling by being true to its heritage and harnessing the brand of “Sweden” | by BRITTON | Branding + Product Launches | Medium Ikea has become a global darling by being true to its heritage and harnessing the brand of “Sweden” | by BRITTON | Branding + Product Launches | Medium](https://miro.medium.com/v2/resize:fit:3000/1*kyo_y-KSTo-swp9_3nyhnw.jpeg)
Ikea has become a global darling by being true to its heritage and harnessing the brand of “Sweden” | by BRITTON | Branding + Product Launches | Medium
![The brand name IKEA in yellow on a blue background reflecting its Swedish heritage, on the exterior of its store at Marden Park, Sydney, Australia Stock Photo - Alamy The brand name IKEA in yellow on a blue background reflecting its Swedish heritage, on the exterior of its store at Marden Park, Sydney, Australia Stock Photo - Alamy](https://l450v.alamy.com/450v/2hp0ct6/the-brand-name-ikea-in-yellow-on-a-blue-background-reflecting-its-swedish-heritage-on-the-exterior-of-its-store-at-marden-park-sydney-australia-2hp0ct6.jpg)
The brand name IKEA in yellow on a blue background reflecting its Swedish heritage, on the exterior of its store at Marden Park, Sydney, Australia Stock Photo - Alamy
![IKEA USA on Twitter: "May is #AAPIHeritageMonth. We're excited to celebrate our Asian American and Pacific Islander co-workers by acknowledging the rich history and unique cultural contributions of the AAPI community. We IKEA USA on Twitter: "May is #AAPIHeritageMonth. We're excited to celebrate our Asian American and Pacific Islander co-workers by acknowledging the rich history and unique cultural contributions of the AAPI community. We](https://pbs.twimg.com/media/Fu_oj6jXoAEaGe5.jpg)
IKEA USA on Twitter: "May is #AAPIHeritageMonth. We're excited to celebrate our Asian American and Pacific Islander co-workers by acknowledging the rich history and unique cultural contributions of the AAPI community. We
![When Ikea is no longer enough: Chinese designers inspired by cultural heritage find a ready market for their wares | South China Morning Post When Ikea is no longer enough: Chinese designers inspired by cultural heritage find a ready market for their wares | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2019/09/11/a1d38506-d36d-11e9-a556-d14d94601503_image_hires_202057.jpeg?itok=BiQo6rJe&v=1568204477)