![PDF] User Generated Content vs. Advertising: Do Consumers Trust the Word of Others Over Advertisers? | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/cff1f61eae83ac2030aec31d3466afda46c5a88e/4-Figure1-1.png "PDF] User Generated Content vs. Advertising: Do Consumers Trust the Word of Others Over Advertisers? | Semantic Scholar")
PDF] User Generated Content vs. Advertising: Do Consumers Trust the Word of Others Over Advertisers? | Semantic Scholar
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